How Mean Girls Fans Can Watch The Full Movie For Free (Warning: It’s Ridiculous)

Yes, it’s a brilliant move on Paramount Pictures’ part to capitalize on the memes and social media chatter by releasing «Mean Girls» for all to watch for free. However, it’s a bit ridiculous to have the film cut up in 23 parts. Then again, «Mean Girls» has always been popular with teenagers and those who are perpetually online, which is why TikTok is the perfect platform to release the film on — at least from a marketing perspective. A survey from Pew Research says that two-thirds of American teenagers use the app, making TikTok the best way for studios and marketers to communicate with youngsters. 

But a strategic move doesn’t make it any less ridiculous. Fans of «Mean Girls» have taken to social media to call out just how hilarious and ridiculous the decision is. «I hope there’s subway surfer gameplay and asmr footage playing on the top and bottom of the screen,» joked Reddit user u/Mythologist69. «Quibi lives!!» shared user u/MediosMazapanes, pointing out how the move to cut up a film into various pieces is pretty much a move from the now-defunct streaming service Quibi, which crashed and burned in 2020. Some fans, however, are taking the marketing move in stride. «Watching the entire Mean Girls movie on Tiktok like the good Lorde intended it,» shared X user @feverdreamliz. 

While we’re not Paramount execs, it’s fair to say that this bold move (literally uploading a movie on social media) is a way for audiences to remember just how iconic and great «Mean Girls» is. After all, January 12 2024 sees the release of the long-awaited cinematic adaptation of «Mean Girls: The Musical.» What better way to get fans excited for the reboot than by making the film trend on social media?