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Fireball Whiskey company has announced the upcoming launch of an exclusive lipstick inspired by American singer-songwriter Taylor Swift and NFL star Travis Kelce’s love story.
A new flaming red lipstick product was inspired by the recent romance between a 12-time Grammy Award winner and an American football tight end player. Fans are eager to find out more details about the limited-edition makeup item.

Fireball Cinnamon Whiskey announces lipstick launch
Fireball Cinnamon Whisky is a mixture of Canadian whisky, cinnamon flavoring, and sweeteners that is produced by the Sazerac Company.
On Monday 2nd October, the official Instagram account of Fireball Whiskey announced that the company plans to launch a limited-edition lipstick product.
The image shows a red-colored lipstick with black packaging printed with the Fireball Cinnamon Whiskey logo, titled ‘Fireball Cinnamon Delight RED lipstick’ with the accompanying caption:
“Because every touchdown should taste like a championship parade. Limited edition, details coming soon.”
The Instagram caption also includes the following hashtags: #swifties #kelce #cinnamondelight #redlipstick
As per the New York Post reports, a spokesperson from The Sazerac Company — owner of Fireball Cinnamon Whisky — confirmed to FOX Business the product is being developed.
A user named @donna.jpg commented hoping that the lipstick launch is real:
“I hope this is real or I’ll cry.”
The brand then confirmed that the product is legitimate in their response:
“@donna.jpg This is REAL.”
Exclusive lipstick inspired by Taylor Swift and Travis Kelce’s love story
The item is reportedly inspired by the relationship between Taylor Swift and Travis Kelce, celebrating the romantic love story between the two stars.
The bold red lipstick product just might unite football, makeup, and pop culture fans all in one – as the internet can’t stop talking about the Travis Kelce and Taylor Swift relationship rumors.
Over on TikTok, a Taylor Swift fan named @pnwfitswiftie explains why Fireball Whiskey has become a joke within the ‘Swiftie’ fandom that the brand would be the singer’s whiskey of choice.
The creator explained that Taylor Swift has been known in the past to return to her Nashville roots by doing a Fireball Whiskey shot:
Swifties discover more collaboration details
In an email, a spokesperson from The Sazerac Company noted that the color red has been prominent in the 2023 NFL season.
Although Sazerac didn’t directly name the team Kelce plays for — the Kansas City Chiefs — fans are aware that red is one of the football team’s official colors.
Global brand director for Fireball, Danny Suich quoted in a statement:
“Fireball has a history of being the celebratory drink of choice for football players and fans alike, and we think this season’s epic mash-up of football and pop culture is worthy of a little extra heat.”
The director also suggested that new football fans “may be looking for a bold way to support their favorite team or tight end with a spicy, RED new look, and, as always, Fireball is here to help.”
‘Swifties’ will know that red is a significant color for Taylor Swift; she often wears red lipstick during her performances and public appearances. The star also released an album named “Red” in 2012 and went on a 15-month concert tour known as “The Red Tour” from March 2013 to June 2014.
Fireball is reportedly pricing its limited-edition lipstick at $13.87, as per New York Post reports.
Fans will know that the singer considers the number 13 to be her lucky number, while Travis Kelce fans know the football player’s jersey number is 87 – suggesting this could be the reason behind the specific price point.
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