TikTok Watermelon Filter raises money for people in Gaza with every use

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The Watermelon Filter has already been used more than six million times and raised thousands of dollars.

TikTok user creates Watermelon Filter for Gaza
Filter for Good | @xojourdanlouise TikTok

Watermelon Filter takes over TikTok

The viral TikTok effect is called ‘Filter for Good’ and features three big watermelon slices which cover the screen.

To unlock the filter, you have to drag a piece of watermelon across the screen in a squiggle pattern and collect some seeds.

If you want to use it, open TikTok and click on the magnifying glass to bring up the search bar. Then, type ‘Filter for Good’.

The filter will appear right at the top under the ‘Effects’ heading. Tap the pink camera box to the right to have a go.

@xojourdanlouise

How using this filter can help the people of Gaza 🍉 — @Jourdan 🖤 As an AR creator, I am part of the Effect Creator Rewards program – basically like the creativity fund but for effect creators. This allows me to earn money for each unique video published using my effects*. I have created this FILTER FOR GOOD effect and will be donating the rewards earned to charities providing aid in Gaza. I know many of us don’t know how to help, but it can be as simple as posting a video with this filter! *Effects only can start earning rewards once 200,000 people have posted a video using it, which seems like a lot but it can easily be achieved! Please comments, save, and share to boost and encourage everyone to use this filter 🍉 #newfilter #effecthouse #watermelon #free #blackgirlsintech #augmentedreality #socialchange #filterforgood

♬ Redbone (feat. The Notorious B.I.G. & 2Pac) – $TURCK

Effect raises money for people in Gaza

It was made by an AR creator called Jourdan who is donating all of the proceeds she makes to charities sending help to Gaza.

“I have decided to create this effect ‘Filter for Good’ and donate all of the rewards earned to charities that her providing aid in Gaza,” she said.

The 27-year-old will make money through TikTok’s Effect Creator Rewards program which gives monetary rewards to effect creators.

Watermelons have long been used as a symbol of Palestine as the fruit contains the same colors as the flag: Red, black, white, and green.

Now, the watermelon emoji has become a sign of support amid the conflict. The death toll in Gaza has sadly reached 11,000.

Watermelon Filter raises $11,000

The Watermelon Filter has been used more than six million times and already raised almost $11,000 for people in Gaza.

Jourdan is sharing daily update videos on TikTok which show how much money the effect has made so far.

She hasn’t received any funds to her bank account, so no donations have been made to charities sending aid to Gaza yet.

The TikTok user will decide where to donate the money when it becomes available to ensure the best needs are prioritised.

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