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- Spotify Wrapped 2023 arrived this week with a brand new feature called ‘Sound Town‘
- The cool addition gives you a location based on your listening habits over the past year
- People in the US are getting some pretty random towns – like Madison, Flagstaff and Provo
They aren’t very happy with their locations!
Spotify Wrapped launches ‘Sound Town’
Sound Town is a brand new feature for 2023 which “matches you to a city based on your listening and artist affinity”.
During your highlight reel, Spotify shows a map of the country you live in with the title “My Sound Town” written at the top.
A town or city is highlighted on the map which has been assigned to you based on your music habits over the past year.
The location is selected using the musicians you have enjoyed. However, it’s not where the artists were born.
Madison, Flagstaff and Provo
Some of the most popular Spotify Wrapped Sound Towns people have received are Madison, WI, Provo, UT and Flagstaff, AZ.
Each one has a description. For example, Madison says: “People there are more likely to be fans of The Amazing Devil, Hozier and Brian David Gilbert.”
Provo adds “For fans of Taylor Swift, Phoebe Bridgers and Lizzie McAlpine,” and Flagstaff says: “For fans of Orville Peck, Mitski and Over the Garden Wall.”
However, these descriptions change for each Spotify user based on the artists they have listened to in 2023.
Internet reacts to bizarre towns
It’s not clear how or why the ‘Sound Towns’ are chosen – but people aren’t happy about the bizarre locations.
One person wrote on Twitter/X: “The funniest Spotify Wrapped town to get is Provo. Like I’m so sorry for everyone who got that Spotify did u so dirty.”
“Spotify Wrapped told me I belong in Flagstaff I’m never listening to music again,” said another.
A third person added: “I got Madison, WI as my ‘Sound Town’… don’t text.”
“If you didn’t get freaking provo, don’t talk to me about your Spotify wrapped being embarrassing,” someone else agreed.
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