Taylor Swift Could Decimate Marvel & DC Movies

After Ticketmaster repeatedly crashed over Taylor Swift ticket sales — both in the United States and abroad, as the singer’s Paris shows ended up sending Ticketmaster France into dire straits early into its sale — AMC was, as Swift herself would say, «ready for it.» A short queue for pre-sale movie tickets led Swifties to a page that let them book tickets at participating theaters, and book they did. 

According to The Hollywood Reporter, tickets for the Eras Tour concert movie made it to $26 million in just a single day; this easily topped the $19 million record previously held by «Spider-Man: No Way Home,» one of the biggest MCU movies in recent memory. This is, as THR notes, taking into account that AMC plans to hold at least four separate showtimes for the entire opening weekend, including that Thursday … which makes this all much more enormous. All in all, it’s estimated that the opening weekend could rake in over $150 million.

Cinemark’s chief marketing and content officer, Wanda Gierhart Fearing, said this in a statement obtained by THR: «The record-breaking advance sales happening at our theaters across the United States for ‘Taylor Swift: The Eras Tour’ showcase the incomparable joy that comes from taking in unbelievable content in an immersive environment together with friends, family and fellow fans. «Her tour’s sensational attraction, which is now continuing across exhibition, drove frenzied traffic to our website and app the moment tickets went on sale, and we are ready for Swifties to be enchanted by this concert film in the unprecedented number of auditoriums we have booked to meet demand for the shared, musical experience.»