Taylor Swift Delivers Box Office Magic And Uproarious Screenings With The Eras Tour

Take to social media and you’ll find dozens of videos of hardcore fans at their local multiplexes, screaming their hearts out to iconic songs like «22» and «Karma.» Even Taylor Lautner is at screenings doing backflips. In short: the fan reaction to «The Eras Tour» film has been nothing short of magical and overwhelming. 

«[A]t the end of ‘the eras tour’ movie our tiny little audience sang long live together i am EMOTIONAL,» shared X, formerly known as Twitter, user @bexsversion. This is a sentiment that fans will find both online and in person at their local screenings. For many, getting tickets to the actual Eras Tour was simply not possible, thanks in part to predatory scalping prices and limited supply. 

Having the opportunity to witness Swift’s concert at a local theater alongside fellow fans is a communal experience that many Swifties had dreamed of. «[A]pparently it’s a universal swiftie experience to cry during the intro of ‘the eras tour’ movie,» shared X user @midnightstaylor. For some Swift fans, witnessing the singing, dancing, and sharing of friendship bracelets might be a bit too overwhelming. But as X user @DarthandDogs points out, the experience is more than just a screening for many hardcore Swifties. «The movie is the only way many fans will be able to even see ‘the Eras Tour,’» they wrote. 

That’s a salient point, as the footage coming out of those theaters is truly infectious, which is probably why the film landed an extremely coveted A+ CinemaScore. But as great as that score is, it’s also important to realize that «The Eras Tour» film is probably extremely frontloaded, meaning it may have a sharp drop at the box office.