Taylor Swift’s Eras Tour Film Will Dominate The Box Office (& Already Is In Pre-Sales)

Note that the $26 million in pre-sales has only been reported by AMC Theatres, the largest chain in the United States. «Taylor Swift: The Eras Tour» will also debut in Cinemark and Regal cinemas, as well as other locations throughout the nation. The film is also set to play in a number of international markets, namely Canada and Mexico. Set to play on over 4,000 screens, Swift is treating her concert film like a bonafide blockbuster, which is likely why pundits are saying the film could debut with a whopping $100 million when it storms into cinemas in mid-October.

A $100 million gross, or anything close to it, would legitimately be monumental and truly unprecedented. It’s also a realistic debut, especially when one considers how the film’s opening weekend is mostly sold out throughout the United States and Canada. Beyond that, the film is set to release in PLF (Premium Large Formats) like IMAX and Dolby Cinemas, which will no doubt boost ticket prices. And if that wasn’t enough to make Swift an extra chunk of change, note that her concert film has consistent pricing throughout North America. Tickets are north of $19 dollars for adults and $13 for children. Have AMC Stubs A-List or Cineplex CineClub? Sorry — your subscription doesn’t let you grab a free (or discounted) ticket.

For Swift, this is an extremely strategic movie, especially when one notes that October is barren. With the SAG-AFTRA strike, studios are pushing their anticipated slate (like the «Dune» sequel) into 2024, giving Swift dominance in multiplexes all over the nation. The artist’s clout is so powerful that Blumhouse moved up the release of their highly-anticipated «The Exorcist: Believer» in the hopes of not getting decimated by Swift’s box office pull.