Woman has ‘bone to pick’ with North Face as ‘waterproof’ coat soaks her through

Woman gets soaked on walk

In the viral video titled “North Face Fail,” the woman is hiking in the rainy mountains and says: “I’ve got a bone to pick with North Face.”

“I bought this ‘rain jacket’ a couple days ago because the tag in the advertising said that it’s waterproof, as a rain jacket would be,” she explains.

However, you can see in the clip that the coat clearly hasn’t done its job and the rain has completely soaked her through.

“I’m 100% sure that it’s raining outside and I’m soaking wet,” she adds comedically. “I’m looking like a drowned rat.”

The woman sarcastically asks the outdoor clothing company to redesign the coat so that it’s waterproof and send a new one to her.

“Express deliver it up to the top of Hooker Valley Lake in New Zealand, where I will be waiting,” she jokes – but that’s exactly what North Face did!

North Face delivers new jacket

The fashion brand responded with their own hilarious video in which they did actually deliver her a new coat to the mountains.

In the clip, an employee in New Zealand grabs a new coat from a North Face store and runs to a helicopter which takes him to the mountain.

The TikTok user is waiting there and he runs over, throws her the jacket and returns to the helicopter with a thumbs up.

“We were busy express delivering Jenn her jacket at the top of a mountain,” North Face wrote in the caption.

‘They understood the assignment’

In the comments, people love North Face’s effort.

One person wrote: “They saw an opportunity and absolutely smashed it.”

“A brand that understood the assignment,” said another.

A third person added: “Now this is customer service.”

“I feel like this video needs more views considering the effort that went into it,” someone else wrote.

Another agreed: “Talk about taking customer service to the next level.”

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