Even though it has a lot to say about gender roles, identity, existence, and societal structures, «Barbie» is still a big toy commercial. At least in part, it’s designed to get moviegoers from the theater to the toy aisle of their closest store. Thus, Mattel has already delivered on some «Barbie»-inspired doll offerings for folks to add to their collections. The line includes multiple looks for Margot Robbie’s Barbie and Ryan Gosling’s Ken, the pink Corvette convertible they drive to and from Barbieland, and more. Sadly, there’s no sign of a movie version of Allan (Michael Cera) or Ken’s Mojo Dojo Casa House.
Additionally, Mattel and various partners have served up some non-doll merch for those interested in sporting their love for «Barbie» in other ways. The website features roller skates, hoodies, swimwear, sandals, and more. At the time of publication, most of the dolls and doll accessories are sold out on the Mattel Creations website, meaning that if you want to get them, you have to hold out for a restock or try and find them elsewhere. Otherwise, though, much of the non-doll stuff is still up for sale.
If you still haven’t caught it or are up for another viewing, «Barbie» is currently playing exclusively in theaters.