Why The Eras Tour Is Blowing Everyone Away At The Box Office

«Taylor Swift: The Eras Tour» came to theaters on October 13, 2023 — a week with no other major new movies. All the biggest movies at the box office the week «The Eras Tour» came out were released the week before. The movie that wound up being its biggest competition, «The Exorcist: Believer,» even got out of the way in anticipation of Swift’s dominance. The move was announced in a tweet from Blumhouse founder Jason Blum.

Even though it came out a week before «The Eras Tour,» «The Exorcist: Believer» bombed anyway, making $11 million in its opening weekend. Word of mouth on that specific sequel was pretty sour, but even with a better critical response, an R-rated horror movie was never going to compete with the marketing force that is Taylor Swift.

Outselling «Killers of the Flower Moon» in the concert film’s second week in theaters is a much more impressive feat. Yes, «Killers» is a three-and-a-half-hour R-rated drama, but it’s from «Goodfellas» and «The Departed» director Martin Scorsese and features the considerable star power of Leonardo DiCaprio and Robert De Niro. Yet, despite the mostly glowing reviews, «Killers of the Flower Moon» could not compete with «The Eras Tour.»